It was 8:30AM this morning before I finally dragged my carcass out of bed, slipped into my wife's fuzzy slippers and shuffled into the home office. I booted up the old computer to check web traffic on our new website. I told myself the night before to aim low and shoot high, and to not expect too much. If we had 30 - 50 visitors to the site, I was going to pop open a root beer and call it a success. To my surprise, one day after announcing the go-live for
www.boraxalumni.com, 150 new unique visitors viewed over 1000+ pages on our shiny, new, chrome plated website. Either that, or there was ONE obssessive, compulsive user clicking on the site a thousand times.
The visitors came from Germany, United Kingdom, France, Italy, Australia, Brazil, Argentina, Canada, Mexico, and 12 out of 50 of the United States. Not surprisingly, all the cities in the report corresponded to Rio Tinto properties.
You can read into numbers whatever outcome you want to project. But, these statistics suggest to me that there is strong interest and a sense of community that connects current and ex-employees to the past and present company that was U.S. Borax and is now Rio Tinto Minerals. That or, there's ONE obssessive, compulsive user clicking willy-nilly on the site and skewing the stats. Either way, I'm shuffling over to the fridge to get me a cold root beer.
Editor's Blog
